Defining good and bad users is important whenever payments are involved (i.e for premium rather than free dating services), but implementing solutions such as 3D secure can result in less users signing up.
Dating sites require a payment solution which can seamlessly assess client rates in detail and tell the difference between a genuine user looking for love, and a criminal looking for their next payoff.
Managing subscriptions, also called recurring payments or continuous authority transactions, can be simple to set up but the world of card payment processing is a complex and regulated minefield.
Governed by some of the world’s best known brands like Visa, Master Card, American Express, JCB and Union Pay, these behemoths of money remain the constant in an ever-evolving payments landscape.
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The kick on from all of this is that the merchant itself struggles with conversion rates.
The upside of this is that dating sites require sophisticated counter-fraud solutions and fraud screening processes.
Fortunately, dating sites and their users are by no means helpless to fight back against the growing threat.
Fake users on dating websites typically consist of criminals creating multiple premium accounts with stolen cards in order to scam users.
It’s important to note that the vast majority of dating sites do tend to have good internal tools to filter fraud.